Marketing
PermiServ
5 April 2024
PermiServ unveils a bold new brand!
We are extremely proud to introduce our new brand identity which marks a significant milestone for us as its the first logo change since we were established in 1974
A fresh new perspective
This new visual identity isn’t just a cosmetic change, it signifies a strategic evolution, positioning us as an agent of change within the garden waste sector. The rollout of our refreshed brand serves as a testament to our dedication to innovation and a visionary future.
Crafting identity with purposes
The name ‘PermiServ’ is a fusion of two words ‘Permit’ and ‘Service’, and the deliberate placement of a tick symbol within the ‘V’ serves as a positive reinforcement of their brand promise unveiled in the new tagline.
The essence of our new design
Our new design introduces a bold icon, a vibrant colour palette and a compelling new strap line ‘Consider it done’ to encapsulate the essence of our reliable services. At the heart of the redesign is a distinctive ‘leaf’ icon with a subtle ‘P’ set within. The transformation is not merely cosmetic. It represents a strategic move to position us as the industry leader of chnage and innovation within the garden waste sector.
Consider It Done
Our freshly updated strap line, ‘Consider It Done’, conveys our commitment to excellence. It encapsulates what we stand for, that when you entrust your permits requirements to us, you can rest assured your permits will be delivered swiftly and securely. When you partner with us, we not only take on the workload associated with delivering garden waste permits, but also bring a wealth of knowledge and experience to proactively address any challenges that may arise. Our mission is to streamline permit delivery services and alleviate the administrative demands on our clients. With PermiServ, you can ‘Consider it Done’.
Leadership perspective
John Bayley, PermiServ’s Managing Director, expressed an enthusiasm for the rebrand, stating
“We’ve evolved greatly since 70’s and our brand was simply not reflecting how much we’d grown, what we do as a business nor our brand personality, Our new brand exudes freshness and modernity, it marks a pivotal moment in PermiServ’s journey, reinforcing our dedication to excellence, progress and leadership in the garden waste industry.”
We hope our new brand resonates the thousands of councils across the UK, and we’d love to hear your feedback, please let us know your thoughts by email contact@permiserv.com