Events
PermiServ
2 April 2025
The Little Green Event by Permiserv 🗓️
The garden waste event you won’t want to miss.

Let’s drive better waste services together 2025
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Join us for a free event curated for garden waste recycling professionals.
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We’re thrilled to announce our live garden waste event returns for a third year after two successful years of ‘Better Waste Services Live!’.
After the launch of our Little Green Network, we are thrilled to host the first network event as ‘The Little Green Event’. Bringing together garden waste management professionals to focus in on the developments, best practices, case studies and live panel debates to help continue better waste services together.
Speaker announcements coming soon. If you’d like to secure your free ticket to this live garden waste event (spaces are limited and subject to t’s and c’s), register below!
Check out our previous event Q&A’s here.
📅 Date: Wednesday 18th June 2025
⌚ Time: 09:00 – 15:00
📍 Location: Park Regis Hotel, Birmingham
🎟️ Price: FREE! First come first served basis.
Agenda:
09:00 – 09:30 Registration and Networking
09:30 – 11:00 Session One: Garden Waste Management – Live Insights
Opening address, the garden waste landscape in 2025 – Kayleigh Hancock Boasman AssocMCIWM, Head of Waste Management and Market Services, South Kesteven District Council
The Garden Waste Audit : How Bucks Council Gained 2,000 Garden Waste Subscribers – Carla Shepherd, Waste Projects Team Manager, Buckinghamshire Council
Q+A
How Shropshire Harnessed Workflows to Drive Operational Success
Tony Lewis, Lead Officer – Garden Waste, Shropshire Council
Hackney Council Case Study – First Year Live in Review; Structuring Chargeable GW Services from Scratch and Measuring Success
Dottie Allen, Recycling Manager, Hackney Council
Q+A
11:00 – 11:30 Tea, Coffee and Networking Break
11:30 – 12:45 Session Two: Utilising Technology to Optimise Services
Driving Subscriptions through Integrated Communications and Data Insight
Dan Lester, Environmental Communications & Education Manager, Haringey Council
The Importance of Integrations and The Little Green Book Takeaways
Louise Lambourne, Sales Director, Permiserv
Protecting Garden Waste Revenue Through Service Design & Optimisation
Rob Duddington, Account Executive, Routeware
12:30 – 12:45 Q+A
12:45 – 13:45 Lunch and Networking
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13:45 – 14:45 Session Three – Panel Discussion
Green Waste Landscape; Tackling Key Council Challenges ( guidance on best practice, common challenges and how councils are overcoming them – room for improvement, what needs to change to better services,what works and what doesn’t, learnings, increasing uptake, communications and the impact on services, pricing and direct awards, vessels for garden waste, t’s and c’s, approaching the board for chargeable services)
Gareth Rollings, Head of Waste, West Sussex Council
Helen Ashcroft, Head of Resources and Waste, Trafford Council
Vicki Woodhouse, Customer Relations Performance Manager, Lichfield District Council
Want to be a part of the panel? Get in touch!
14:45 – 15:00 Garden Waste Award Announcement and Photos
15:00 End of Event




